The Public Relations team of an online subscription service was tasked with raising awareness about the company and its services. The goal was to attract the media’s attention to the company and increase its media presence.
Working very closely with the Public Relationship team, Relevant Insights developed a research plan for the entire year. The plan included a series of monthly research projects that were tied to social or cultural events that could be connected to the name of the company or its services. Relevant Insights conducted the research projects and provided the data to the Public Relations team, which used it as input to create press releases and articles of interest to media organizations.
The strategy of using marketing research to create and support public relation activities generated a lot of positive publicity for the company’s service throughout the year. This strategy increased the company’s media presence by 100% and had a positive impact on its bottom line.
