Winning Award For Volunteer Work At The DFW AMA

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by Relevant Insights, LLC Follow me on Twitter

Posted on June 25, 2010

We're glad to announce that the team of volunteers in the Market Research Committee of the American Marketing Association Chapter for the DFW (DFW AMA) won the Volunteer of the Month Award in June, 2010. Michaela Mora, the founder and president of Relevant Insights, is the Director of the Market Research committee.

The DFW AMA is a very active chapter and is driven by its mission to educate, support and enhance the performance of marketing professionals in the DFW Metroplex. In this year alone, under the presidency of Michelle Lemire, the chapter has conducted more than 60 events. The attendance is up by 37% for  the Dallas luncheons, 47% for the Fort Worth luncheons and 77% for the Special Interest groups (SIGs).

"The DFW AMA is always eager to get feedback from its members and monitors satisfaction and interests at all chapter events, so we do a lot of surveys! My team helps to gather data, analyze it and provide insights on how the chapter can do better," Michaela said.

Congratulations to Michaela Mora, Pat Billup, and Evelyn Yang!

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Relevant Insights is very thorough in how they go about thinking through and performing data analysis. Not only do they have a great appreciation of how quantitative tools can work but they can translate them clearly to business implications. Michaela, the founder is also a great thought partner in terms of research tools and applications in general and takes a high degree of pride in delivering the best possible.

Joanne Kok, Manager, Consumer Research and Usability
Travelocity