http://www.relevantinsights.com Grow your Business based on facts Tue, 09 Mar 2010 23:32:52 +0000 http://backend.userland.com/rss092 en by Michaela Mora Posted on March 2, 2010 In my previews article about why new packaging fails to drive sales I discussed how brain plasticity may explain the failure to drive sales in 9 out of 10 new packaging designs. Neural connections are formed as we are exposed to different products and quickly get ... http://www.relevantinsights.com/packaging-research by Michaela Mora Posted on March 1, 2010 Last year PepsiCo received a lot of “buzz” thanks to a couple of marketing stumbles for two of its big brands, Tropicana and Gatorade. In both cases, the brands got makeovers that stripped their brand identity, for the sake of simplicity, and ... http://www.relevantinsights.com/branding-research by Michaela Mora Posted on February 26, 2010 Packaging research shows that  only 90% of new packaging re-designs fail to drive sales.  Why? Brain plasticity may be one of the culprits. I recently attended a lecture about  brain plasticity given by Dr. Norman Doidge, author of The Brain that Heal Itself, ... http://www.relevantinsights.com/new-packaging by Michaela Mora Posted on February 9, 2010 I recently came across the new ad from Domino’s Pizza where they show a clip of focus groups they conducted with consumers about their products. I love it! The message was clear: they listened to their customers. Their management and product teams ... http://www.relevantinsights.com/how-to-use-qualitative-and-quantitative-research-in-new-product-development by Michaela Mora Posted on February 4, 2010 Often when I work with a client in developing a questionnaire, I get asked whether we should include a neutral point in rating questions (e.g. Very satisfied, Satisfied, Neither Satisfied or Dissatisfied, Very Dissatisfied).  A lot of research has been conducted ... http://www.relevantinsights.com/is-it-right-to-include-a-neutral-point-in-rating-questions by Michaela Mora Posted on January 27, 2010 Response Magazine reported recently that free-standing insert (FSI) coupons emerged as a key component in promotional programs of many manufacturers and retailers during 2009 with more than 272 million pieces dropped. But what was the coupon redemption rate in 2009? Well, it seems ... http://www.relevantinsights.com/coupon-usage-are-all-hispanics-alike Minority Business Enterprise (MBE), National Minority Supplier Development Council (NMSDC) http://www.relevantinsights.com/mbe-certification by Michaela Mora as published on January 8, 2010  by the Dallas Business Journal Every business that wants to acquire and retain customers needs to conduct market research, particularly in these current economic times. Here are three fundamental questions about target customers that businesses should ask: 1. Will they use the product ... http://www.relevantinsights.com/savvy-businesses-realize-value-of-market-research Relevant Insights is very thorough in how they go about thinking through and performing data analysis. Not only do they have a great appreciation of how quantitative tools can work but they can translate them clearly to business implications. Michaela, the founder is also a great thought partner in terms ... http://www.relevantinsights.com/joanne-kok-2 Recently when our research manager left on emergency medical leave, we had the most important piece of annual research produced by the association looming over our heads. We were then introduced to Relevant Insights who analyzed the situation and stepped into help. With their assistance, we were able to complete ... http://www.relevantinsights.com/keith-vincent-2