http://www.relevantinsights.com Grow your Business based on facts Fri, 12 Mar 2010 06:25:24 +0000 http://backend.userland.com/rss092 en by Michaela Mora Posted on March 12, 2010 In my previous article about how to connect to your customers with the help of research insights, I listed some of the key research questions that any business wanting to grow and succeed should ask. But, how do you do it? Here we need ... http://www.relevantinsights.com/types-of-market-research by Michaela Mora Posted on March 10, 2010 I often meet entrepreneurs who have started, or are starting, a new business and who ask me what type of market research they should conduct. Some are inventors who have come up with a gadget they love, but don’t know if there ... http://www.relevantinsights.com/customer-insights by Michaela Mora Posted on March 2, 2010 In my previews article about why new packaging fails to drive sales I discussed how brain plasticity may explain the failure to drive sales in 9 out of 10 new packaging designs. Neural connections are formed as we are exposed to different products and quickly get ... http://www.relevantinsights.com/packaging-research by Michaela Mora Posted on March 1, 2010 Last year PepsiCo received a lot of “buzz” thanks to a couple of marketing stumbles for two of its big brands, Tropicana and Gatorade. In both cases, the brands got makeovers that stripped their brand identity, for the sake of simplicity, and ... http://www.relevantinsights.com/branding-research by Michaela Mora Posted on February 26, 2010 Packaging research shows that  only 90% of new packaging re-designs fail to drive sales.  Why? Brain plasticity may be one of the culprits. I recently attended a lecture about  brain plasticity given by Dr. Norman Doidge, author of The Brain that Heal Itself, ... http://www.relevantinsights.com/new-packaging by Michaela Mora Posted on February 9, 2010 I recently came across the new ad from Domino’s Pizza where they show a clip of focus groups they conducted with consumers about their products. I love it! The message was clear: they listened to their customers. Their management and product teams ... http://www.relevantinsights.com/how-to-use-qualitative-and-quantitative-research-in-new-product-development by Michaela Mora Posted on February 4, 2010 Often when I work with a client in developing a questionnaire, I get asked whether we should include a neutral point in rating questions (e.g. Very satisfied, Satisfied, Neither Satisfied or Dissatisfied, Very Dissatisfied).  A lot of research has been conducted ... http://www.relevantinsights.com/is-it-right-to-include-a-neutral-point-in-rating-questions by Michaela Mora Posted on January 27, 2010 Response Magazine reported recently that free-standing insert (FSI) coupons emerged as a key component in promotional programs of many manufacturers and retailers during 2009 with more than 272 million pieces dropped. But what was the coupon redemption rate in 2009? Well, it seems ... http://www.relevantinsights.com/coupon-usage-are-all-hispanics-alike Minority Business Enterprise (MBE), National Minority Supplier Development Council (NMSDC) http://www.relevantinsights.com/mbe-certification by Michaela Mora as published on January 8, 2010  by the Dallas Business Journal Every business that wants to acquire and retain customers needs to conduct market research, particularly in these current economic times. Here are three fundamental questions about target customers that businesses should ask: 1. Will they use the product ... http://www.relevantinsights.com/savvy-businesses-realize-value-of-market-research