Market research goes beyond quantitative and qualitative data collection methods. It is about using different approaches to analyze data and reveal insights that help businesses to make fact-based decisions.

Wondering where to start with market research? Check the key research questions that will allow you connect with customers and grow your business.

Although 9 out of 10 new packaging systems fail, packaging research can help to increase the odds of success.

If you ever get tasked with a brand makeover, make sure branding research is number one on your to-do list.

Packaging research shows that only 90% of new packaging re-designs fail to drive sales. Why? Brain plasticity may be one of the culprits.

Domino’s Pizza recent ad showed how they used consumer research to improve their products. Kudos for Domino’s. Read how qualitative and quantitative research techniques should be used when developing or improving consumer products.

To include or not to include a neutral mid-point in rating questions. That is the question that many ask when faced with the task of writing a survey. It is not a trivial question and data quality could be affected by how it is answered.

The recession may have pushed Hispanics down the store aisles with coupons in hand in search for savings and new products, but cultural-sensitive promotional programs are still needed to effectively reach this diverse market segment. Read how different Hispanic groups used coupons in 2009.

Every business that wants to acquire and retain customers needs to conduct market research, particularly in these current economic times. Here are three fundamental questions about target customers that businesses should ask: