About the Founder, Michaela Mora

Michaela is a market research professional with 15 years of international hands-on experience in industries such as internet subscription services, entertainment, online personals , offline and online retailing, automotive, travel, consumer packaged goods, and consulting services.

Michaela has conducted more than 100 studies including new product concept testing, market segmentation, customer satisfaction, A&U, pricing research, copy testing and Web site usability.

With a unique combination of strategic thinking and a hands-on approach, with extensive knowledge of market research principles and practices, Michaela has been able to deliver high quality research and insights in a cost-effective way, saving millions of dollars in research cost at client organizations where she has led in-house full-service market research agencies.

Michaela has working experience from both the client side and the supplier side in the U.S. and abroad. Before launching Relevant Insights, she managed the research team at Blockbuster Online where her research was instrumental in shaping the design and launch of BLOCKBUSTER Total Access™. Thanks to this service, Blockbuster Online was able to double its subscriber base from 1.5M to 3M in only 9 months.

Prior to Blockbuster, Michaela worked at Match.com and was directly involved in all research conducted to support the launch of two new online dating services: Chemistry.com and Dr. Phil’s MindFindBind. Before Match.com, Michaela was responsible for sales forecasting at Pro-Line International, the ethnic hair product division of Alberto Culver.

Her agency experience comes from working at M/A/R/C Research, Research International Sweden, and the Cuban Institute of Radio and Television for several years.

Michaela holds a MS in Marketing Research from The University of Texas at Arlington, a MS in Marketing, Advertising and PR from Stockholm University, and a BS in Psychology from Havana University. She also received the Professional Researcher Certification at the Expert Level, issued by the Marketing Research Association (MRA). She is fluent in English, Spanish and Swedish.