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Advertising Research

This type of research allows companies and advertising agencies to evaluate many advertising creative concepts at different stages before production in order to identify a winning concept and prevent the investment of many man-hours and production resources in ineffective advertisements. This kind of research can also be used at the early stages of Web site development when the concept of the graphic design for the home page is emerging.

See our Case Study of Advertising Research

Benefits of Advertising Research
  • Asses an ad’s ability to create awareness, generate leads, and increase conversion
  • Measure how effective different ads are at drawing attention, build brand image, elicit emotion, communicate a message, etc.
  • Pinpoint weak elements within an ad and how to improve its performance
  • Identify elements that can be part of an integrated ad campaign using different media
  • Provide a framework for the creative/design team, allowing them to create effective ads
  • Allow to explore different creative concepts before production
  • Indicate which creative elements and content appeal to different target segments
Our Approach

We combine qualitative and quantitative research methods to capture brand awareness, advertising awareness, brand recognition, slogan recognition, brand image, unaided and aided message recall, brand purchase behavior, media usage, and the impact of design and graphic elements when appropriate.

When several creative concepts are tested we can identify not only the most preferred ad, but also the one with the greatest potential to capture the audience’s attention in a crowded media environment. It is called an ad’s “shock value.”

Questions You May Have
  • What is our brand and advertising’s unaided and aided awareness?
  • Will this ad be able to stand out, draw attention? Is it appealing? Does it trigger any emotional reaction in the audience?
  • Does the ad communicate the intended message?
  • What are the weak elements of the ad? How can we improve it?
  • How effective is our home page at communicating information about us and our services? How will visitors react? What would they do after visiting the home page?
  • What will a potential or current customer do when he or she sees the ad? Will he/she purchase from us?
  • Which of these ads have the highest potential to increase conversion?

To know more about Relevant Insights market research solutions contact us at 817.494.2364 or

Our Clients Say...

We wanted to identify market growth opportunities and get a better understanding of our own customers. Relevant Insights conducted a market segmentation and customer study giving us the information needed to set investment priorities in our customer acquisition and retention strategies. We love their dedication and trust their expertise.

Shane Evangelist, CEO
US Auto Parts Inc.

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