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Awareness, Attitudes and Usage (AAU) and
Positioning Research

This type of research allows companies to understand the strength of their presence in the market as it provides deep knowledge
about market awareness, brand usage and attitudes towards a company’s brand, products and services versus its competitors.

See our Case Study of Awareness, Attitude and Usage Research

Benefits of Awareness, Attitudes and
Usage (AAU) and Positioning Research
  • Track how effective your overall advertising strategy is in meeting business goals by creating awareness and
    promoting conversion
  • Identify who the main players are in your product/service category
  • Reveal your brand’s strengths and weaknesses vs. your competitors’
  • Provide insights on behavior patterns related to how the products/services are used and what needs might go unmet
  • Uncover attitudes towards the product category, your products, brand and the competitors’
  • Indicate the best way to position your brand and products against the competition
  • Offer guidance on new product development opportunities and competitive strategy
  • Equip your sales force with information to support the lead generation process
Our Approach

 

We work directly with the marketing team and other stakeholders in the organization to understand the goals of the marketing strategy that has been or will be implemented. This allows us to establish key metrics that can be used to measure its effectiveness.

Quantitative data is usually collected from a representative sample from the general population or lists of current customers and prospects. This can be set up as an ad-hoc study or a tracking program (monthly, quarterly, semi-annual or annual). Qualitative methods are also used to explore positioning statements.

Questions You May Have
  • Does the market know about us and our products/services? What is our unaided and aided brand awareness?
  • How is our brand perceived? What is our brand personality? Does our own idea of the brand match the perception that customers have of our brand?
  • Who are our main competitors in this product/service? How do we rank against our competitors?
  • How are our products/services being used?
  • Are we missing to address any needs?
  • How is our advertising/marketing working for us? What is our unaided and aided advertising awareness?

To know more about Relevant Insights market research solutions contact us at 817.494.2364 or

Our Clients Say...

Recently when our research manager left on emergency medical leave, we had the most important piece of annual research produced by the association looming over our heads. We were then introduced to Relevant Insights who analyzed the situation and stepped into help. With their assistance, we were able to complete the research project on schedule and in a way that met the expectations of our thousands of members. I would definitively recommend them.

Keith Vincent, Director of Marketing
PPAI

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