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Concept Testing and Product Optimization

Concept testing and product optimization is about evaluating product/service ideas in different stages of their development. It is also used to understand how to reposition and optimize existing products/services. The ultimate goal of Concept Testing and Product Optimization is to allow companies to make informed “go” or “not go” decisions and thus save capital, time and effort.

See our Case Study of Concept Testing and Product Optimization Research

Benefits of Concept Testing and
Product Optimization Research
  • Provide evidence of product/service viability by taking into account competing and substitute alternatives as well as target customers’ acceptance of new products/services
  • Evaluate competitive advantage and likely threats from competing products/services
  • Single out which product ideas have the highest revenue potential
  • Identify what improvements need to be made before product/ service launch or re-launch
  • Reduce cost in product formulation and operation processes
  • Pinpoint the benefits and attributes that are most important to target customers
  • Generate communication messages designed to change perceptions about your products/services among current and prospective customers
Our Approach

We combine qualitative and quantitative methods when testing early product ideas, full-blown concepts of products/
services, or add-on features to existing product/services.

Qualitative methods give directions for fine-tuning initial product concepts, while quantitative methods are used to
assess viability, key benefits, message points, and ultimately identify a winning product/service idea.

Questions You May Have
  • Is this product/service idea viable?
  • What improvements should be made before going to production or a re-launch?
  • Which product/service idea has the highest revenue potential?
  • What benefits and attributes are most important to the target customer?

To know more about Relevant Insights market research solutions contact us at 817.494.2364 or

Our Clients Say...

We wanted to identify market growth opportunities and get a better understanding of our own customers. Relevant Insights conducted a market segmentation and customer study giving us the information needed to set investment priorities in our customer acquisition and retention strategies. We love their dedication and trust their expertise.

Shane Evangelist, CEO
US Auto Parts Inc.

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