by Michaela Mora

Posted on August 16, 2010

CONSUMER FACTS

A recent visit to the Chocolate Conference 2010 in Addison, TX organized by DallasChocolate.org, I had the pleasure to taste Amano chocolates, and listen to a presentation about chocolate making by Amano Artisan Chocolate’s founder Art Pollard.

His commitment to quality and passion for fine chocolate has made his creations winners of many awards (31 to be exact). A self-proclaimed foodie with a background in Physics and experience in building machines he set out to build his own chocolate making machines and the results are amazing. The brand name itself which means “by hand” in Spanish gives a hint of the careful process he uses to make chocolate. Personally, I like the Dos Rios.

A chocolate lover myself, I can understand his passion. I count myself among the many Americans who eat chocolate and do it quite often, but have never heard of Amano.  According to Experian Simmons’ latest data, chocolate consumption in the US is pretty high. Seven out of 10 adult Americans ate chocolate between February ’09 and March ’10, which translates into more than 165 million, and 4 out of 10 ate 10 or more servings in a 30 day period. That’s a lot of chocolate!

These numbers don’t reflect chocolate made by artisans like Art, but I hope many soon discover chocolates like Amano Artisan Chocolates. Their palates will have the experience of a lifetime.

To learn more about our consumer data  service visit Consumer Shopping Behavior Insights. To request consumer shopping behavior data and insights don’t hesitate to contact us.

by Michaela Mora

Posted on July 1, 2010

CONSUMER FACTS

T-Mobile’s efforts to reach the Hispanic market seems to be paying off. One out of four T-Mobile subscribers is of Hispanic origin, according to the latest data from Experian Simmons. By contrast, the leading telecom companies, AT&T and Verizon don’t seem to have a strong hold among Hispanics.

After analyzing data for the past two years, Experian Simmons recently confirmed that T-Mobile’s market share has remained unchanged with 9.6%  of subscribers as of May, 2010, while AT&T and Verizon claim more than twice the number of subscribers with 22.4% and 25.7%, respectively.

There have been rumors of a possible merger between T-Mobile and Nextel/Spring. If this materializes, the new entity should continue their pursuit of the Hispanic market, which is the smartest move any company can do given the demographic trend towards a more diverse population driven by the growth of the Hispanic segment.

To learn more about our consumer data service visit Consumer Shopping Behavior Insights. To request consumer shopping behavior data and insights don’t hesitate to contact us.

by Michaela Mora

Posted on June 17, 2010

CONSUMER FACTS

The World Cup in South Africa is getting American soccer fans excited. There are already about 19 million people who have played soccer in the last 12 months. The latest data from Experian Simmmons show that a similar number of people played soccer and American football in the last 12 months.

Hispanics show the highest participation not only in soccer, but also in basketball and American football.

To learn why Americans call it soccer check:

• Football Or Soccer? What’s In A Name?
• Why Do Americans Call It Soccer?

To learn more about our consumer data service visit Consumer Shopping Behavior Insights. To request consumer shopping behavior data and insights don’t hesitate to contact us.

by Michaela Mora

Posted on June 13, 2010

CONSUMER FACTS

According to the latest data from Experian Simmmons, only nearly 20% reclyce used batteries. This may be indicatitce of either lower awareness of how harmful batteries can be to the environment or that it is very inconvenient to recycle them.

The most often recycled items are:

• Newspapers
• Plastic beverage containers
• Glass beverage containers
• Metal beverage containers

To learn more about our consumer data service visit Consumer Shopping Behavior Insights. To request consumer shopping behavior data and insights don’t hesitate to contact us.