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Coupon Usage – Are All Hispanics Alike?

January 27, 2010 |  Posted: by Michaela Mora

The recession may have pushed Hispanics down the store aisles with coupons in hand in search for savings and new products, but cultural-sensitive promotional programs are still needed to effectively reach this diverse market segment. Read how different Hispanic groups used coupons in 2009.

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Tags: Consumer Facts, coupon redemption, coupon usage, Hispanic marketing, Hispanics
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Savvy businesses realize value of market research

January 8, 2010 |  Posted: by Michaela Mora

Every business that wants to acquire and retain customers needs to conduct market research, particularly in these current economic times. Here are three fundamental questions about target customers that businesses should ask:

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Tags: Market Research, Market Research Vendor, target market
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