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Making The Case For MaxDiff

September 28, 2010 |  Posted: by Michaela Mora

Accustomed to use rating questions? Read why you should be using MaxDiff.

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Tags: Analysis Techniques, Constant Sum Questions, MaxDiff, Maximum Difference Scaling, Questionnaire Design, Ranking Questions, Rating Questions, Survey Design
1 comment

Bad Research Advice: Don’t Ask Your Customers

September 17, 2010 |  Posted: by Michaela Mora

If someone tells you there is no point in asking questions to your customer about what they want, run to other direction as fast as you can. You should ask, just need to know what and how.

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Tags: Market Research, Market Research Vendor
9 comments

MaxDiff Presentation at The 2010 AMA Market Research Conference

September 13, 2010 |  Posted: by Michaela Mora

We are going to Atlanta to talk about Maxdiff and segmentation. Come to see us.

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Tags: AMA Market Research Conference, Market Segmentation, MaxDiff, Maximum Difference Scaling
1 comment
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