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CONSUMER FACTS

Nearly 80% of Hispanics celebrate US national holidays, with Cubans and Puerto Ricans topping the list. These two groups represent a small percentage of the population, but even those of Mexican heritage, the largest Hispanic group in the US, are not too far behind in joining the festivities.
Not surprisingly, acculturation levels introduce variations in these numbers. While 99% of the most acculturated say they often celebrate US national holidays, only 33% of the least acculturated do so. There is still a large group in between that embraces the celebrations. It seems that…

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