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Rebranding Cartoon

This cartoon of Tom Fishburne about rebranding brought memories back of my time as Director of Research for Blockbuster Online, when we launched Blockbuster Total Access, the service with which you could rent movies online, exchange them for new movies at the store, and watch them while you waited for new movies to arrive by mail.
As part of the launch we decided to redesign the envelop in which movies were sent out by mail to differentiate it from the old online rental service and highlight the value added by the new service, so a rebranding exercise got started. We got more than…

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