|  Posted: by
Customer Acquisition & Retention

 
Any market research should contribute with insights that support decisions related to customer acquisition and retention goals. After all, businesses are either working to acquire or retain customers or both, for sustainability and profitability purposes.
 
For entrepreneurs who are considering investing part of their marketing budget in market research this year, I have a piece of advice: Think very carefully about how you plan to use the research results in your business decision making.
 
Although this should be obvious, I meet many business owners who are very…

Read entire entry »

 |  Posted: by

The accuracy of election polls is under fire. Results from election polls have been part of our daily news diet during the 2016 presidential election. There has been an explosion of institutions, from universities to media outlets, that jumped on the polling wagon in this election year and made it very difficult to decide in which one to believe.
 
Mentions of results from election polls usually had included sample size and margin of error, but that’s not enough to evaluate their quality. Comparing election polls is nearly impossible without knowing the methodology used in terms of…

Read entire entry »