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User Experience


More and more companies have started paying attention to user experience, which is often associated with the experience using websites, apps, or at physical stores. At times, user experience is reduced to usability issues, but it goes beyond that.
The fact is that user experience happens every time a customer interacts with a product or service while:

Choosing the product/service
Acquiring the product/service
Learning to use the product/service
Using the product/service
Fixing the product/service, if applicable
Upgrading the product/service, if…

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