UX research methods are becoming popular as more companies across different industries try to provide a good user experience to their customers, which is not limited to improving a website or an app usability.
 
Designing a good user experience requires a user-centric iterative process, that can be represented as a continuous loop of four key phases  and that always comes back to the user:
 

Assessment: Understand what users are doing, what their needs are, and what problems they face
Design: Develop ideas of how to deliver a solution to the problems identified…

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