Finding the right pricing is probably one of the hardest questions businesses have to answer. Customers purchase decisions are the result of factors such as product availability, competing alternatives, purchase occasion, perceived product value, brand perception, situational factors and price. Hence, pricing research needs to consider these factors to be able to provide accurate answers.
We use the latest advanced methodologies available to help our clients find the right price for their products, given what the market is willing to pay and what the company can afford in order to stay in business and grow.
Rarely is price alone the only reason customer buy a company’s products, and sometimes, qualitative research is required in order to identify relevant variables that interact with price in purchase decisions. Among the methods we use are:
Depending on the product category, competitive landscape, current pricing, and business objectives regarding pricing, we can use different approaches including: