Finding the right pricing is probably one of the hardest questions businesses have to answer. Customers purchase decisions are the result of factors such as product availability, competing alternatives, purchase occasion, perceived product value, brand perception, situational factors and price. Hence, pricing research needs to consider these factors to be able to provide accurate answers.

Benefits

How Do We Do It?

We use the latest advanced methodologies available to help our clients find the right price for their products, given what the market is willing to pay and what the company can afford in order to stay in business and grow.

How Do We Do It?
Qualitative

Qualitative

Rarely is price alone the only reason customer buy a company’s products, and sometimes, qualitative research is required in order to identify relevant variables that interact with price in purchase decisions. Among the methods we use are:

  • Focus Groups (online and offline)
  • One-on-One interviews (online and offline)
Quantitative

Quantitative

Depending on the product category, competitive landscape, current pricing, and business objectives regarding pricing, we can use different approaches including:

  • Choice-based conjoint analysis
  • Adaptive Conjoint Analysis
  • Latent Class Analysis
  • Monadic Testing
  • TURF Analysis
  • Van Westerndorp’s Price Sensitivity Meter

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