User research (UX) started in usability testing but has grown beyond to be part of the overall customer experience. However, it requires a certain level of specialization and expertise to do it right. We got that.
When it comes to designing websites and applications, both clients and designers tend to go for the “gut” feeling and personal likes and dislikes. Often the ultimate target audience is poorly understood or simply ignored. Our research in this area can provide valuable unbiased insights in how to reach your target market, acquire customers and retain them.
Finding the optimal design is often an iterative process where changes are made as feedback is gathered from the target audience at different stages of a website or app conception.
We conduct expert reviews based on proven design principals, as well as qualitative and quantitative research at any stage of the development.
From the idea/wireframe phase, to design prototypes to fully developed websites or apps, we provide unbiased feedback of what makes them effective in supporting customer acquisition and retention goals.
In-person or online usability studies with a sample of 5 to 10 participants can be conducted to:
Online usability test using surveys with large samples are mainly used to: