Website and app design involve both technology and art. When it comes to designing them, both clients and designers go for the “gut” feeling and personal likes and dislikes, and often the ultimate target audience is poorly understood or simply ignored. Research in this area, can provide valuable unbiased insights in how to reach your target market, acquire customers and retain them.
Finding the optimal design is often an iterative process where changes are made as feedback is gathered from the target audience at different stages of a website or app conception.
We conduct research using qualitative and quantitative methods at any stage of the development, from the idea/wire frame phase, to design prototypes to full developed websites or apps, providing an unbiased feedback of what makes them effective in supporting customer acquisition and retention goals.
In-person or online usability studies with a sample of 5 to 10 participants can be conducted to:
Online usability test using surveys with large samples are mainly used to: