One out of four consumers is buying 100-calorie snack packs. The Boston Globe ran an article recently concluding that “the 100-calorie packs are a symptom of a broader social trend: Call it bite-sizing.”
I’m not sure that having slightly over 25% of the adult population buying these packs qualifies as a “broader social trend,” but for some the 100-calorie pack is meeting a natural need to control certain aspects of their life.
These small packs attract certain segments of the population, particularly those who think they should exercise more and are trying to have a balanced diet. It seems that for these people the 100-calorie packs give them control over what they eat and compensate for lack of exercise through portion control.