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Choice overload is a problem not only for users but also for investment decisions in product features that product managers, engineers, and designers have to make.

Providing too many product features requires greater mental effort from users, also called choice overload. When users get overwhelmed by too many choices, they tend to either:

Use heuristics, fixing on a couple of features that matter to them and ignoring the rest, which may lead to buyer’s regret; orEngage in an exhaustive analysis of the pros and cons that lead to analysis paralysis, and often no choice at…

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Many companies look for new product development strategies as a way to stay relevant. Although some companies can survive with the “spaghetti-on-the-wall” approach, launching one product after another, and “testing” them in the market to see what sticks, this can be a very inefficient and costly approach over time.

Fortunately, there are other alternative new product development strategies that can be more efficient.

Companies should adopt different new product development strategies at different times depending on the circumstances they find themselves in.

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Welcome to our Concept Testing Webinar!

 

Concept testing is one of the most common types of market research many companies do. Unfortunately, sometimes no much thought is put into the concept design for testing purposes.

 

Lack of a clear process to develop good concepts to avoid confusion between product features and benefits or between product and positioning concepts often leads to results that are useless at best or misleading at worst.

 

To clarify things up, our friends at SurveyGizmo, invited us to discuss issues related to product and positioning…

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