Over the years we have worked in many types of research related to advertising effectiveness, awareness, attitudes and usage, brand health tracking, customer profiling, customer satisfaction, new product development, market segmentation, pricing research, among others, with clients from many different industries including:
Auto
Education
Food
Home Improvement
Non-Profit
Software
Beverages
Fashion & Cosmetics
Government
Media & Entertainment
Restaurants
Telecommunications
Utilities
Customer Packaged Goods
Financial Services
Health Insurance
Medical Services
Retail
Travel & Hospitality
Here is what some of our clients say about us…
“Red Mango needed first class consumer insight on a startup company budget. And we needed it fast. Relevant Insights was able to handle study design, execution, field work, and analysis in a way that met all of our needs.”
Chief Marketing Officer, Red Mango, Former CMO, Blockbuster and 7-Eleven
We wanted to identify market growth opportunities and get a better understanding of our own customers. Relevant Insights conducted a market segmentation and customer study giving us the information needed to set investment priorities in our customer acquisition and retention strategies. We love their dedication and trust their expertise.”
CEO US Auto Parts Inc.
I have had the opportunity to partner with Michaela on several occasions now, and have been extremely impressed with her consistently high quality of work! Her knowledge of the quantitative research field is extremely impressive by all standards and truly understands how to meet objectives and solve research problems thoroughly!
Michaela’s work ethic and dedication leaves no room for criticism, as I have never been disappointed, and always can count on her! I look forward to the next time we will be able to partner up our areas of expertise again!”
Chief Strategy Officer and Master Curator at RELEVENTS, Former CEO at SPYCH
Michaela has deep knowledge in the market research space and I trust her methodological expertise. She brings a solution-oriented, practical approach to marketing research projects and has proven to be exceptionally reliable and thoughtful.”
Vice President, Client Development at Research Now
Red Mango needed first class consumer insight on a startup company budget. And we needed it fast. Relevant Insights was able to handle study design, execution, field work, and analysis in a way that met all of our needs.
Michaela is a first rate professional in all aspects of market research. We’ve worked together on numerous projects for Blockbuster Online and Red Mango and she always delivers solid work and great insights. She is also among the hardest working researchers I’ve ever met, often working 24×7 to turn around important data.”
Chief Marketing Officer of Red Mango, Former CMO of Blockbuster and 7-Eleven
Michaela is one of the sharpest tools in our toolbox. When it comes to both succinct analysis/conclusions on the back-end and invaluable input into instrument design on the front-end, she is among the best contributors in research today. With her client side experience as well as her educated background, she is a great fit for our team on a wide variety of full service research projects.”
PRC Principal, PROdata Team
Recently when our research manager left on emergency medical leave, we had the most important piece of annual research produced by the association looming over our heads. We were then introduced to Relevant Insights who analyzed the situation and stepped into help. With their assistance, we were able to complete the research project on schedule and in a way that met the expectations of our thousands of members. I would definitively recommend them.”
Director of Marketing at Promotional Product Association International (PPAI)
Michaela is the equivalent of having your own Consumer Insights Director for a small firm. She has Fortune 100 experience and keeps on the cutting edge of research. For our start-up, she took several studies that were incomplete and made them into an insights gold-mine. I look forward to working with her again.”
Managing Partner at Moroch Partners, Former Vice President, Marketing at PlumLife.com
Michaela is a smart, thorough and pragmatic researcher who brings a wide variety of research experience to each project. She is a hands on researcher who rolls her sleeves up and digs into the data to find relevant insights. She can tackle smaller ad hoc projects as nimbly and effectively as larger, longer term assignments. If you need an honest, non-sugar coated research assessment, Michaela can deliver!”
CEO of HomeAdvisor.com, Former CEO & EVP of eCommerce at Nutrisystem
Michaela is a great market researcher who I enjoyed and learnt working with her. She provided MoneyGram with insightful presentations and incredible results!”
Global Senior Manager, Consumer and Market Research at MoneyGram International
We came to Michaela with a project that had a very tight budget and deadline. Given the constraints, Michaela did such an excellent job! I really like Michaela’s responsiveness and the quality of work she delivers!”
Business Strategy & Market Intelligence at LifeSynch/Humana
Although I’ve only worked with Michaela once to date, I was impressed with her obvious knowledge of research methodologies and survey design, attention to detail, analytical skills.”
Manager, Customer Research at Hilton Worldwide
I look forward to working again with Michaela! She is truly knowledgeable as a market research expert and delivered a special analysis that I have a great deal of confidence in. Moreover, I learned a great deal by working with Michaela – she has proven to be even more skilled than several of the big research companies that I currently work with at GM. In instances were a company or individual requires a high level of quality Market Research analytical skills, Relevant Insights is a company that must be added to the consideration list.”
Market Research at AQUENT, Former Market Research Manager at General Motors Brand Research
As a member of the Executive Committee of the DFW Chapter of the American Marketing Association, I appreciate the expertise provided to us by Michaela Mora. She prepared and analyzed our annual Membership survey. Her report to the Board of Directors was comprehensive and supplied valuable information. Based on what we learned from Michaela, we will be able to make good decisions about programming, membership, and leadership in our chapter.
Michaela has been a valued member of the organization for many years but I had never seen examples of her professional work before. I am very impressed with how conscientiousness, expertise, and knowledge. I recommend her without reservations to anyone needing market research solutions.”
Marketer, Managing Director, Content Strategist at Standout Communications, Former Board Secretary/Historian/EVP Membership at DFW Chapter of the American Marketing Association
I had the opportunity to work with Michaela on an online study a few months ago. The project was fairly complex, and it was Michaela’s first time working with our product category. She did an excellent job – she had creative ideas, and executed the study flawlessly. In addition, she was a very pleasant person to work with. I would highly recommend Michaela, and I hope to work with her on future projects.”
Market Research Analyst at Delta Faucet Company
I’ve worked with Michaela on two separate projects. She has consistently produced excellent analysis and actionable summaries. She has a strong grasp of both the science of marketing research and the practical needs of executives. I look forward to working with her again.”
Market Research at Delta Faucet Company
Michaela’s company, Relevant Insights, developed and fielded quantitative reserach for my client, who is a market leader in its’ consumer product hardlines segments. Operating under a tight timeline, she was very thorough and insightful as she guided us through the design of the study. Her expertise in her profession was evident at a number of important decision points. The execution of the research was flawless and results were supplied to the client ahead of schedule. The quality of the information delivered by the research met all expectations. We consider the value received for the research to be very good. When future research needs arise, we will be very confident in turning to her again. In addition to her professional skills, I found Michaela a very pleasant person to work with.”
Director Sales & Marketing-Global at Micro Matic - Closed Chemical Systems, Former Consultant for Cosco
