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Do you have a tablet? What do you use your tablet for? If you go by the media buzz, it seems that everybody has a tablet these days. A recent Forrester survey shows that in Q1 2011, about 5% of US online consumers have a tablet, although other surveys cite higher numbers, and shipments are expected to be even higher in the near future.
 
What it is interesting is, how tablets are being used by consumers.
 
Here are some numbers presented recently at the 2011 Market Research Association Annual Conference in Washington DC by Forrester’s James McQuivery, showing what…

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CONSUMER FACTS
Most people think all Hispanics in the US are Catholics. Broad generalizations are usually wrong. According to the most recent Simmons Experian 2010 data, only 62% of Hispanics prefer Catholicism. In fact, 12% has not religion preference. By country of origin, most secular Hispanics are found among Cuban-Americans (16%) and most Catholics among Mexican-Americans (67%).
 
Compared to the general population in the US, Hispanics are 2 ½ times more likely to be Catholics, so it is not surprising that Hispanics are considered Catholics by default.
 
A 2006 Religion…

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Nearly 80% of Hispanics celebrate US national holidays, with Cubans and Puerto Ricans topping the list. These two groups represent a small percentage of the population, but even those of Mexican heritage, the largest Hispanic group in the US, are not too far behind in joining the festivities.
Not surprisingly, acculturation levels introduce variations in these numbers. While 99% of the most acculturated say they often celebrate US national holidays, only 33% of the least acculturated do so. There is still a large group in between that embraces the celebrations. It seems that…

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CONSUMER FACTS
One out of four consumers is buying 100-calorie snack packs. The Boston Globe ran an article recently concluding that “the 100-calorie packs are a symptom of a broader social trend: Call it bite-sizing.”
I’m not sure that having slightly over 25% of the adult population buying these packs qualifies as a “broader social trend,” but for some the 100-calorie pack is meeting a natural need to control certain aspects of their life.
These small packs attract certain segments of the population, particularly those who think they should exercise more and are trying to have a…

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A recent visit to the Chocolate Conference 2010 in Addison, TX organized by DallasChocolate.org, I had the pleasure to taste Amano chocolates, and listen to a presentation about chocolate making by Amano Artisan Chocolate’s founder Art Pollard.
 
His commitment to quality and passion for fine chocolate has made his creations winners of many awards (31 to be exact). A self-proclaimed foodie with a background in Physics and experience in building machines he set out to build his own chocolate making machines and the results are amazing. The brand name itself…

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CONSUMER FACTS
 
T-Mobile’s efforts to reach the Hispanic market seems to be paying off. One out of four T-Mobile subscribers is of Hispanic origin, according to the latest data from Experian Simmons. By contrast, the leading telecom companies, AT&T and Verizon don’t seem to have a strong hold among Hispanics.
 
After analyzing data for the past two years, Experian Simmons recently confirmed that T-Mobile’s market share has remained unchanged with 9.6%  of subscribers as of May, 2010, while AT&T and Verizon claim more than twice the number of subscribers wit…

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CONSUMER FACTS

The World Cup in South Africa is getting American soccer fans excited. There are already about 19 million people who have played soccer in the last 12 months. The latest data from Experian Simmmons show that a similar number of people played soccer and American football in the last 12 months.
Hispanics show the highest participation not only in soccer, but also in basketball and American football.

To learn why Americans call it soccer check:

Football Or Soccer? What’s In A Name?
Why Do Americans Call It Soccer?

To learn more about our consumer data service visit…

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