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CONSUMER FACTS
Most people think all Hispanics in the US are Catholics. Broad generalizations are usually wrong. According to the most recent Simmons Experian 2010 data, only 62% of Hispanics prefer Catholicism. In fact, 12% has not religion preference. By country of origin, most secular Hispanics are found among Cuban-Americans (16%) and most Catholics among Mexican-Americans (67%).
 
Compared to the general population in the US, Hispanics are 2 ½ times more likely to be Catholics, so it is not surprising that Hispanics are considered Catholics by default.
 
A 2006 Religion…

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CONSUMER FACTS

Nearly 80% of Hispanics celebrate US national holidays, with Cubans and Puerto Ricans topping the list. These two groups represent a small percentage of the population, but even those of Mexican heritage, the largest Hispanic group in the US, are not too far behind in joining the festivities.
Not surprisingly, acculturation levels introduce variations in these numbers. While 99% of the most acculturated say they often celebrate US national holidays, only 33% of the least acculturated do so. There is still a large group in between that embraces the celebrations. It seems that…

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CONSUMER FACTS
 
T-Mobile’s efforts to reach the Hispanic market seems to be paying off. One out of four T-Mobile subscribers is of Hispanic origin, according to the latest data from Experian Simmons. By contrast, the leading telecom companies, AT&T and Verizon don’t seem to have a strong hold among Hispanics.
 
After analyzing data for the past two years, Experian Simmons recently confirmed that T-Mobile’s market share has remained unchanged with 9.6%  of subscribers as of May, 2010, while AT&T and Verizon claim more than twice the number of subscribers wit…

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CONSUMER FACTS

The World Cup in South Africa is getting American soccer fans excited. There are already about 19 million people who have played soccer in the last 12 months. The latest data from Experian Simmmons show that a similar number of people played soccer and American football in the last 12 months.
Hispanics show the highest participation not only in soccer, but also in basketball and American football.

To learn why Americans call it soccer check:

Football Or Soccer? What’s In A Name?
Why Do Americans Call It Soccer?

To learn more about our consumer data service visit…

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The recession may have pushed Hispanics down the store aisles with coupons in hand in search for savings and new products, but cultural-sensitive promotional programs are still needed to effectively reach this diverse market segment. Read how different Hispanic groups used coupons in 2009.

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