Rebranding without testing the new logo or other marketing elements with your target audience can lead to backlash and lost sales. Read about an example of how to do it right
Some resist doing qualitative research because it can be slow, difficult and subjective, but there are ways to make it faster, easier and more objective.
Check our infographic with the latest demographic information about Hispanics in the U.S.
Many are disappointed with current Sentiment Analysis, so the search for better metrics continue. Read what we learned at the recent Social Media & Web Analytics conference.
There is lot that goes into doing good market research. Here are 10 helpful tips.
Physical stores can provide helpful information online to drive consumer to stores. Here are some data points showing how consumers use digital information and how it impacts their in-store shopping.
Many companies are faced with the decision whether to bundle or not to bundle their products. Luckily, research can help with that.
The Net Promoter Score is a popular metric, but may not be the right one for your business and should not be used alone.
Attitudinal satisfaction metrics are not enough to identify loyal and profitable customers. Actual behavioral data is need.
Offers may sound good, but can lead to disappointed customers if the fine print is not tested as well. This may have helped DirecTV and Sam’s Club in my case.
Using customer events as a form of “focus groups” would not provide the insights your are looking for in a focus group.
Some misconceptions about conjoint analysis have led to misplaced expectations. Read more about what you can really expect from this family of techniques.
Going for the cheapest proposal to a RFP can be disastrous. Instead look at what the research vendor can offer.
Check this comparison of the paid version of SurveyMonkey with two other popular online survey tools.
Looking for a free online survey tool? Check how the three most popular ones compare.
SurveyMonkey is liked by many because of its simplicity, but for others this carries too many limitations. Read about five of them.
Conjoint Analysis is a very useful technique, but it is not perfect. Check which issues you need to consider when doing conjoint analysis.
Investment in customer insights pays off. Big time. Read how GameStop did it and grew as a result.
Asking questions about past behaviors in a survey is quite common, but also problematic. The assumption is that respondents can give an accurate account of what they did, how often they did it or how much time, energy and money they spent doing it. The fact is that our memory fails more than we want […]
Badly designed surveys can turn respondents away. Read about this good example of a poorly designed survey.
Minority Business Enterprise (MBE), National Minority Supplier Development Council (NMSDC)
Women Business Enterprise (WBE), Women's Business Enterprise National Council (WBENC)
Historically Underutilized Business (HUB), State of Texas
Disadvantaged Business Enterprise (DBE), North Central Texas Regional Certification Agency (NCTRCA)