Market research vendors and clients have a lot to gain by becoming true partners.

Market Research should not be use as disguise for selling, but knowing the principles of marketing allow researchers to deliver actionable insights.

There is myriad of online qualitative research techniques. Read about the pros and cons of the most popular ones.

When designing a survey questionnaire, researchers and non-researchers alike must consider several issues that can have an impact on data quality. Here are 10 that should not be ignored.

We won the Volunteer of the Month Award by the Dallas/ Forth Chapter of the American Marketing Association!

Survey response rates have been declining for years. What should you consider to increase response rates for online surveys?

Concern about sample size for testing statistically significant differences? First, check if you got a convenience sample.

What makes a sample representative of a target population? It is not sample size.

Need some guidance is estimating sample size for a survey? Check what you need to consider.

Strategies to get useful customer input on a tight market research budget.

Brand tracking studies play an important role in the day-to-day decisions brand managers make. Learn what, who, when to track and what to consider when interpreting brand tracking measures.

Hispanics’ candy consumption is influenced by their heritage. Check which confection makers did well with different Hispanics groups.

Looking for a free online survey tool? Check how the three most popular ones compare.

Market research goes beyond quantitative and qualitative data collection methods. It is about using different approaches to analyze data and reveal insights that help businesses to make fact-based decisions.

Wondering where to start with market research? Check the key research questions that will allow you connect with customers and grow your business.

Although 9 out of 10 new packaging systems fail, packaging research can help to increase the odds of success.

If you ever get tasked with a brand makeover, make sure branding research is number one on your to-do list.