August 01, 2014
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How to Link Customer Loyalty To ProfitsBy Michaela Mora on June 9, 2014

Attitudinal satisfaction metrics are not enough to identify loyal and profitable customers. Actual behavioral data is need.

Test The Fine Print To Gain Happy New CustomersBy Michaela Mora on February 10, 2014

Offers may sound good, but can lead to disappointed customers if the fine print is not tested as well. This may have helped DirecTV and Sam’s Club in my case.

Marketers: Customer Events Are Not Focus GroupsBy Michaela Mora on December 9, 2013

Using customer events as a form of “focus groups” would not provide the insights your are looking for in a focus group.

Conjoint Analysis MythsBy Michaela Mora on October 22, 2013

Some misconceptions about conjoint analysis have led to misplaced expectations. Read more about what you can really expect from this family of techniques.

What To Value In A Market Research VendorBy Michaela Mora on October 3, 2013

Going for the cheapest proposal to a RFP can be disastrous. Instead look at what the research vendor can offer.

Check this comparison of the paid version of SurveyMonkey with two other popular online survey tools.

Looking for a free online survey tool? Check how the three most popular ones compare.

5 Things SurveyMonkey Can’t DoBy Michaela Mora on September 9, 2013

SurveyMonkey is liked by many because of its simplicity, but for others this carries too many limitations. Read about five of them.

Conjoint Analysis is a very useful technique, but it is not perfect. Check which issues you need to consider when doing conjoint analysis.

Insights From GameStop’s Growth StoryBy Michaela Mora on October 29, 2012

Investment in customer insights pays off. Big time. Read how GameStop did it and grew as a result.

How To Minimize Memory Errors in SurveysBy Michaela Mora on October 9, 2012

Asking questions about past behaviors in a survey is quite common, but also problematic. The assumption is that respondents can give an accurate account of what they did, how often they did it or how much time, energy and money they spent doing it. The fact is that our memory fails more than we want […]

How Bad Surveys Can Turn Respondents OffBy Michaela Mora on August 21, 2012

Badly designed surveys can turn respondents away. Read about this good example of a poorly designed survey.

Social media research is hot these days. Recent research indicates that we may go wrong in trying to burn other research tools deemed “traditional.”

Limited budgets are always often guide decisions on what type market research we can do. However, you maybe wasting money by trying to save money if you choose the wrong approach for your research objectives.

Teens and Digital Media [Infographic]By Michaela Mora on July 30, 2012

Check this infographic with interesting facts about how teenagers use digital and social media

The number of wireless-only households is growing, which may affect the inclusion of certain demographics in telephone samples depending on budget. Check which groups are affected the most.

Put Your Concepts To The TestBy Michaela Mora on July 2, 2012

Check what the difference between product and positioning concept test is. Confusing them can lead to dissapointing results.

Media Impact On Purchase Behavior [Infographic]By Michaela Mora on June 28, 2012

Check this great infographic with key finding about the latest research about the media influence on purchase decisions

Attaching high-order benefits to a brand (brand laddering) requires exploratory research before trying to quantify such benefits. Read about what research methods can help you to do just that.

These 10 cognitive biases are some of the most relevant to market research. Ignore them at your peril.

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