Quantitative usability testing allows you to understand the user’s actual experience. In contrast with usability testing conducted in a lab or focus group facility, quantitative usability testing often takes place in the same context users normally would interact with a website or application.
Quantitative usability testing has the advantage of including larger samples to help validate hypotheses regarding usability issues users may find while interacting with a website or application in their natural environments.
This type of usability testing is well-suited for:
Quantitative usability testing is mostly conducted remotely without the direct intervention of a moderator; thus, they are unmoderated and look very much like a survey from the user’s perspective.
These tests include task-based questions related to specific usage scenarios and other question types (e.g., rating, single-choice, multiple-choice, open-ended, etc.).
They can be conducted on desktop and mobile devices. The type of data collected depends on the device type, data collection application used and budget. There are many available. However, the collected metrics vary from app to app.
Quantitative usability testing requires specialized data collection tools.
Current applications that can be used for quantitative usability testing collect one or more of these data types:
The choice of data collection application will depend on the study objectives, timeline, and budget.
Quantitative usability testing can be conducted at different stages of the design process:
Before deciding when to do it, you should consider some of the limitations of quantitative usability testing.
We often recommend combining quantitative usability testing with qualitative usability testing for a comprehensive understanding of usability issues.
Relevant Insights can recruit qualified B2C and B2B participants through our sample provider partners. Relevant Insights can also recruit participants from your customer database and will implement procedures to protect any identifiable personal information.
As an alternative, you may also recruit directly from your own customer database if data privacy policies restrict customer data sharing. In these cases, we will provide the necessary data collection tools.
After discussions with you, we determine the sample parameters and assist in developing screeners. We also manage participant incentives.
Five to eight weeks.
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