In contextual inquiry studies, we observe customers or users using applications and websites in their own environments. These could be their homes, offices, or somewhere else they use them.
Observing real behaviors in real environments can provide insights that can help transition a product, website or app from being merely usable to creating a great user experience.
In Contextual Inquiry studies, we often encounter unexpected behaviors, which can provide ideas for features we haven’t thought of. In these studies, we can also see interruptions and superstitious and illogical behaviors that will have an impact on how customers will experience our product. These insights will help us to design products aligned with users’ mental models and their environments that can lead to less effort on the users’ part.
In contextual inquiries, we observe users without directing their behaviors or giving them tasks, like we do in usability testing.
Early-stage of design and development to gather input for technical requirements, navigation flow, information architecture, personas, and content strategies.
Quantitative usability testing can be conducted at different stages of the design process:
Relevant Insights can recruit qualified B2C and B2B participants through our sample provider partners. Relevant Insights can also recruit participants from your customer database and will implement procedures to protect any identifiable personal information.
As an alternative, you may also recruit directly from your own customer database if data privacy policies restrict customer data sharing. After discussions with you, we determine the sample parameters and assist in developing screeners. We also manage participant incentives.
Five to eight weeks.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.