Brand & Advertising Research

Brand and Advertising Research Services

Brand awareness and perceptions are influenced by formal and informal advertising across multiple channels and customer experience.

Brand and advertising research allow companies to understand their brand strength by measuring brand awareness, attitudes, and usage in the context of its competitive landscape, and the effectiveness of their advertising.

Our Research Capabilities

Brand Awareness, Attitudes & Usage Benchmarking

Brand Awareness, Attitudes & Usage Benchmarking

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Brand Positioning Research

Brand Positioning Research

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Brand Tracking Studies

Brand Tracking Studies

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Advertising Effectiveness Testing

Advertising Research

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Why You Should Do Brand Research

Brand research can help your business:

  • Track the effectiveness of your overall advertising strategy and whether it is meeting business goals by creating awareness and promoting conversion.
  • Identify the main players in your product/service category.
  • Reveal your brand’s strengths and weaknesses vs. your competitors’.
  • Provide insights on behavior patterns related to how the products/services are used and what needs might go unmet.
  • Uncover attitudes toward the product category, your products, your brand and your competitors’ products and brands.
  • Indicate the best way to position your brand and products against the competition.
  • Offer guidance on new product development opportunities and competitive strategies.
  • Equip your sales force with information to support the lead generation process

How Effective is Your Advertising?

What results did your recent advertising campaign deliver? You know that it positively impacted sales or generated leads. But did customers like the campaign? Which ads were more effective than others?

Advertising research can provide answers to all of these questions, and more, by arming you with key insights to:

  • Assess an ad or campaign’s ability to create awareness, generate leads, and increase conversion.
  • Measure how effective different ads in various advertising mediums are at drawing attention, building brand image, eliciting emotion, communicating a message, etc.
  • Pinpoint weak elements within an ad and how to improve its performance.
  • Identify elements that can be part of an integrated ad campaign using different media.
  • Provide a framework for the creative/design team, allowing them to create effective ads and campaigns.
  • Indicate which creative elements and content appeal to different target segments.