Areas of Expertise

New Market Opportunity Discovery

New Market Opportunity Discovery

To help you find opportunities for growth we can design research to understand awareness, attitudes and usage of your product category, explore shopping behavior, test advertising effectiveness, identify actionable market segments, test product concepts and find appropriate pricing strategies.

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Product Innovation

Product Innovation

To develop successful new products, we go deep into needs and motivators of the intended audience and use advanced approaches for product optimization where different features are tweaked and combined to appeal to current and potential customers.

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Customer Retention

Customer Retention

To keep the customers you have we do research to understand customer satisfaction and loyalty drivers, identify customer segments based on needs and behaviors, track key performance metrics to guide your business to get close to customers and keep them happy.

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Survey Tools Review Center

Looking for a survey tool for your business? Our survey tool review service makes it easier to choose one by allowing you to compare several survey tools across a comprehensive list of features. TRY IT NOW!

About Us

Relevant Insights was founded in 2007 by Michaela Mora, a 20-year veteran in the market research industry. We are a full-service market research firm providing highly customized, action-oriented market research solutions and advanced analytics.

About Us

Michaela started this company because she wanted to provide the direct and personalized access to market research expertise that large market research agencies can’t offer due to overhead costs.

With technology today we have vast amounts of information at our fingertips, but that’s no enough. The underlying issue is to find out what is relevant for a business. Companies that skip doing market research or do it without knowledge of different research approaches won’t be able to get insights that matter for their growth.READ MORE

What We Do

What We Do

Relevant Insights focuses on primary market research, using a variety of quantitative and qualitative analysis techniques depending on the research objectives and target population.

We offer turnkey project execution from research design to the delivery of actionable insights for companies interested in conducting consumer and business-to-business research.

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Testimonials

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Here is what some of our clients say about us...

Keith Vincent

Recently when our research manager left on emergency medical leave, we had the most important piece of annual research produced by the association looming over our heads. We were then introduced to Relevant Insights who analyzed the situation and stepped into help. With their assistance, we were able to complete the research project on schedule and in a way that met the expectations of our thousands of members. I would definitively recommend them."

Keith Vincent

Director of Marketing at Promotional Product Association International (PPAI)

Jim Notarnicola

“Red Mango needed first class consumer insight on a startup company budget. And we needed it fast. Relevant Insights was able to handle study design, execution, field work, and analysis in a way that met all of our needs.”

Jim Notarnicola

Chief Marketing Officer, Red Mango, Former CMO, Blockbuster and 7-Eleven

Shane Evangelist

We wanted to identify market growth opportunities and get a better understanding of our own customers. Relevant Insights conducted a market segmentation and customer study giving us the information needed to set investment priorities in our customer acquisition and retention strategies. We love their dedication and trust their expertise."

Shane Evangelist

CEO US Auto Parts Inc.

Chris Wallace

Michaela has deep knowledge in the market research space and I trust her methodological expertise. She brings a solution-oriented, practical approach to marketing research projects and has proven to be exceptionally reliable and thoughtful."

Chris Wallace

Vice President, Client Development at Research Now

Certifications

The Relevant Blog

Gain insights from our latest articles

Moderated or Unmoderated Usability Tests?

Moderated or Unmoderated Usability Tests?

All usability tests are not made equal and they serve different purposes. Check how qual and quant usability tests compare.

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6 Decisions To Make When Designing Product Concept Tests

6 Decisions To Make When Designing Product Concept Tests

Concept testing is often used in new product development. Learn about what issues need to be considered.

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Why Faster, Cheaper, and Better Market Research Is A Dangerous Illusion

Why Faster, Cheaper, and Better Market Research Is A Dangerous Illusion

 
There is no such thing as faster, cheaper, and better market research. It is an illusion, and it is dangerous.
 

However, it is the reasoning behind bringing all research inside a…

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