Areas of Expertise

New Market Opportunity Discovery

New Market Opportunity Discovery

To help you find opportunities for growth we can design research to understand awareness, attitudes and usage of your product category, explore shopping behavior, test advertising effectiveness, identify actionable market segments, test product concepts and find appropriate pricing strategies.

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Product Innovation

Product Innovation

To develop successful new products, we go deep into needs and motivators of the intended audience and use advanced approaches for product optimization where different features are tweaked and combined to appeal to current and potential customers.

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Customer Retention

Customer Retention

To keep the customers you have we do research to understand customer satisfaction and loyalty drivers, identify customer segments based on needs and behaviors, track key performance metrics to guide your business to get close to customers and keep them happy.

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Survey Tools Review Center

Looking for a survey tool for your business? Our survey tool review service makes it easier to choose one by allowing you to compare several survey tools across a comprehensive list of features. TRY IT NOW!

About Us

Relevant Insights was founded in 2007 by Michaela Mora, a 20-year veteran in the market research industry. We are a full-service market research firm providing highly customized, action-oriented market research solutions and advanced analytics.

About Us

Michaela started this company because she wanted to provide the direct and personalized access to market research expertise that large market research agencies can’t offer due to overhead costs.

With technology today we have vast amounts of information at our fingertips, but that’s no enough. The underlying issue is to find out what is relevant for a business. Companies that skip doing market research or do it without knowledge of different research approaches won’t be able to get insights that matter for their growth.READ MORE

What We Do

What We Do

Relevant Insights focuses on primary market research, using a variety of quantitative and qualitative analysis techniques depending on the research objectives and target population.

We offer turnkey project execution from research design to the delivery of actionable insights for companies interested in conducting consumer and business-to-business research.

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Testimonials

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Here is what some of our clients say about us...

Brian D. Olson

Michaela is one of the sharpest tools in our toolbox. When it comes to both succinct analysis/conclusions on the back-end and invaluable input into instrument design on the front-end, she is among the best contributors in research today. With her client side experience as well as her educated background, she is a great fit for our team on a wide variety of full service research projects."

Brian D. Olson

PRC Principal, PROdata Team

Shane Evangelist

We wanted to identify market growth opportunities and get a better understanding of our own customers. Relevant Insights conducted a market segmentation and customer study giving us the information needed to set investment priorities in our customer acquisition and retention strategies. We love their dedication and trust their expertise."

Shane Evangelist

CEO US Auto Parts Inc.

Chris Wallace

Michaela has deep knowledge in the market research space and I trust her methodological expertise. She brings a solution-oriented, practical approach to marketing research projects and has proven to be exceptionally reliable and thoughtful."

Chris Wallace

Vice President, Client Development at Research Now

Jim Notarnicola

“Red Mango needed first class consumer insight on a startup company budget. And we needed it fast. Relevant Insights was able to handle study design, execution, field work, and analysis in a way that met all of our needs.”

Jim Notarnicola

Chief Marketing Officer, Red Mango, Former CMO, Blockbuster and 7-Eleven

Certifications

The Relevant Blog

Gain insights from our latest articles

The Difference Between Product & Positioning Concept Tests

The Difference Between Product & Positioning Concept Tests

Check what the difference between product and positioning concept test is. Confusing them can lead to dissapointing results.

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Your Market Research Plan to Succeed As a Startup

Your Market Research Plan to Succeed As a Startup

If you want your startup to succeed you need a market research plan. The most common reason for failed startups is the lack of need for their product and services. This goes hand-in-hand wit…

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12 Research Techniques To Solve Choice Overload

12 Research Techniques To Solve Choice Overload

Choice overload is a problem not only for users but also for investment decisions in product features that product managers, engineers, and designers have to make.

Providing too many…

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