Areas of Expertise

New Market Opportunity Discovery

New Market Opportunity Discovery

To help you find opportunities for growth we can design research to understand awareness, attitudes and usage of your product category, explore shopping behavior, test advertising effectiveness, identify actionable market segments, test product concepts and find appropriate pricing strategies.

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Product Innovation

Product Innovation

To develop successful new products, we go deep into needs and motivators of the intended audience and use advanced approaches for product optimization where different features are tweaked and combined to appeal to current and potential customers.

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Customer Retention

Customer Retention

To keep the customers you have we do research to understand customer satisfaction and loyalty drivers, identify customer segments based on needs and behaviors, track key performance metrics to guide your business to get close to customers and keep them happy.

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Survey Tools Review Center

Looking for a survey tool for your business? Our survey tool review service makes it easier to choose one by allowing you to compare several survey tools across a comprehensive list of features. TRY IT NOW!

About Us

Relevant Insights was founded in 2007 by Michaela Mora, a 20-year veteran in the market research industry. We are a full-service market research firm providing highly customized, action-oriented market research solutions and advanced analytics.

About Us

Michaela started this company because she wanted to provide the direct and personalized access to market research expertise that large market research agencies can’t offer due to overhead costs.

With technology today we have vast amounts of information at our fingertips, but that’s no enough. The underlying issue is to find out what is relevant for a business. Companies that skip doing market research or do it without knowledge of different research approaches won’t be able to get insights that matter for their growth.READ MORE

What We Do

What We Do

Relevant Insights focuses on primary market research, using a variety of quantitative and qualitative analysis techniques depending on the research objectives and target population.

We offer turnkey project execution from research design to the delivery of actionable insights for companies interested in conducting consumer and business-to-business research.

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Testimonials

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Here is what some of our clients say about us...

Chris Wallace

Michaela has deep knowledge in the market research space and I trust her methodological expertise. She brings a solution-oriented, practical approach to marketing research projects and has proven to be exceptionally reliable and thoughtful."

Chris Wallace

Vice President, Client Development at Research Now

Keith Vincent

Recently when our research manager left on emergency medical leave, we had the most important piece of annual research produced by the association looming over our heads. We were then introduced to Relevant Insights who analyzed the situation and stepped into help. With their assistance, we were able to complete the research project on schedule and in a way that met the expectations of our thousands of members. I would definitively recommend them."

Keith Vincent

Director of Marketing at Promotional Product Association International (PPAI)

Brian D. Olson

Michaela is one of the sharpest tools in our toolbox. When it comes to both succinct analysis/conclusions on the back-end and invaluable input into instrument design on the front-end, she is among the best contributors in research today. With her client side experience as well as her educated background, she is a great fit for our team on a wide variety of full service research projects."

Brian D. Olson

PRC Principal, PROdata Team

Jim Notarnicola

“Red Mango needed first class consumer insight on a startup company budget. And we needed it fast. Relevant Insights was able to handle study design, execution, field work, and analysis in a way that met all of our needs.”

Jim Notarnicola

Chief Marketing Officer, Red Mango, Former CMO, Blockbuster and 7-Eleven

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The Relevant Blog

Gain insights from our latest articles

Myths & Misunderstandings About UX - MR Realities Podcast

Myths & Misunderstandings About UX - MR Realities Podcast

https://youtu.be/yZOu786g9Wo?t=1
MR Realities Podcast

I had the honor to be a guest on the MR Realities Podcast to discuss UX topics with Kevin Gray and Dave McCaughan, two well-know veterans…

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How to Use Qualitative and Quantitative Research in Product Development

How to Use Qualitative and Quantitative Research in Product Development

Domino’s Pizza recent ad showed how they used consumer research to improve their products. Kudos for Domino’s. Read how qualitative and quantitative research techniques should be used when developing or improving consumer products.

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The Difference Between Product & Positioning Concept Tests

The Difference Between Product & Positioning Concept Tests

Check what the difference between product and positioning concept test is. Confusing them can lead to dissapointing results.

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