Brand awareness, attitude, and usage benchmarking research is often the first wave of a brand tracking program or a before-after ad testing project.
We use benchmarking studies to establish a point of reference for future comparative analyses.
To measure the progress of your marketing and advertising efforts, you should conduct an initial measurement. The results will serve as a benchmark, providing control metrics for future comparison.
Brand awareness, attitudes, and usage benchmarking studies are conducted using quantitative research in the form of surveys. However, if no prior research exists, qualitative research designed to capture relevant perceptions about your brand and the competition should be deployed prior to the benchmarking studies.
Qualitative research may include focus groups (online or in-person) or in-depth interviews (by phone or in-person).
Relevant Insights can recruit qualified B2C and B2B participants through our sample provider partners for qualitative and quantitative research.
We determine the sample parameters by discussing them with your team and assist with developing screeners. We also manage participant incentives.
Four to six weeks. If a preceding qualitative phase is included, add three to four weeks.
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