The information architecture in a website or application refers to the actual content and how it is organized. The ultimate goal of information architecture testing is to improve the findability of content and help users to do what they came to do at the website or app.
One of the major frustrations users have with websites or applications is not finding the information, path, or specific functionalities that are needed to complete a task.
Content organization (e.g., navigation menus, sub-menus, points of entry, etc.) and content labeling (e.g. menu labels) are often major barriers to findability, navigation, and good user experience.
The most common techniques to uncover information architecture issues are Tree Testing and Card Sorting.
Information Architecture testing can be conducted at different stages of the design process:
These techniques are often combined with qualitative usability testing. However, they can be conducted on their own or as part of quantitative usability testing. They can be moderated or unmoderated.
Relevant Insights can recruit qualified B2C and B2B participants through our sample provider partners. Relevant Insights can also recruit participants from your customer database and will implement procedures to protect any identifiable personal information.
As an alternative, you may also recruit directly from your own customer database if data privacy policies restrict customer data sharing. In these cases, we will provide the necessary data collection tools.
After discussions with you, we determine the sample parameters and assist in developing screeners. We also manage participant incentives.
Metrics from information architecture testing vary depending on the technique used.
Five to eight weeks.
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