Relevant Insights focuses on primary market research, using a variety of quantitative and qualitative data collection and analysis techniques depending on the research objectives and target population. These factors also guide the selection of the most appropriate data collection method for a particular study, ranging from online surveys, phone interviews, mail surveys, focus groups, and in-depth interviews to mystery shopping and ethnographic research in English and Spanish.
It’s exploratory and is used when we don’t know what to expect, to define the problem, or develop an approach to the problem. It’s also used to go deeper into issues of interest and explore nuances related to the problem at hand.
Use Qualitative Research to:
It’s conclusive in its purpose as it tries to quantify the problem and understand how prevalent it is by looking for projectable results to a larger population.
Use Quantitative Research to:
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