Relevant Insights focuses on primary market research, using a variety of quantitative and qualitative data collection and analysis techniques depending on the research objectives and target population. These factors also guide the selection of the most appropriate data collection method for a particular study, ranging from online surveys, phone interviews, mail surveys, focus groups, and in-depth interviews to mystery shopping and ethnographic research in English and Spanish.
It’s exploratory and is used when we don’t know what to expect, to define the problem, or develop an approach to the problem. It’s also used to go deeper into issues of interest and explore nuances related to the problem at hand.
Use Qualitative Research to:
It’s conclusive in its purpose as it tries to quantify the problem and understand how prevalent it is by looking for projectable results to a larger population.
Use Quantitative Research to:
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
