Direct access to senior-level expertise in advanced analytics and best practices in market research. You are guaranteed that an experienced researcher is going to design the study, execute it, and analyze the results.
Flexibility and sense of urgency. Changes in the market or within an organization could lead to changes in the objectives and scope of a research project. We adapt quickly as the situation dictates to deliver research results as fast as you need them.
Actionable research insights that can be put into practice and guide business and marketing strategy decisions.
Cost-effective solutions by selecting tools with advanced features that are affordable. We are small enough that overhead is not an issue. We have excellent negotiating skills to get the best deal when external resources are needed.
Turnkey project execution so you don’t have to spend time and energy looking for and managing multiple providers. We will be responsible for all the steps on the research process. CHECK WHAT WE DO
Domestic and international research. We help gather insights about different demographic (e.g. Millenials, Hispanics, etc.) and attitudinal/behavioral segments (e.g. category users) both the US and abroad.
“Michaela is a smart, thorough and pragmatic researcher who brings a wide variety of research experience to each project. She is a hands on researcher who rolls her sleeves up and digs into the data to find relevant insights. She can tackle smaller ad hoc projects as nimbly and effectively as larger, longer term assignments. If you need an honest, non-sugar coated research assessment, Michaela can deliver.”
Chris Terrill, CEO of HomeAdvisor.com
Michaela has more than 20 years of international hands-on market research experience in consumer-facing industries such as travel, entertainment, offline and online retail, automotive, franchise systems, fast moving consumer goods, and restaurants.
She has conducted more than 300 market studies which include ad testing & tracking, new product concept testing, market segmentation, and customer satisfaction, as well as A&U, pricing research, copy testing and website UI.
Michaela has work experience from both the client side and the supplier side in the U.S. and abroad. Before founding Relevant Insights, she managed the market research team at Blockbuster Online, where her work was instrumental in shaping the design and launch of BLOCKBUSTER Total Access™, and the doubling of its subscriber base from 1.5 million to 3 million in only nine months.
Prior to Blockbuster, Michaela led the research team at Match.com, and was responsible for sales forecasting at
Pro-Line International (the ethnic hair product division of Alberto Culver).
Michaela’s agency experience comes from working as a marketing science analyst at M/A/R/C Research, as a market research manager at Research International Sweden, and as a media research manager at the Cuban Institute of Radio and Television.
Michaela holds a M.S. in Marketing Research from The University of Texas at Arlington, a M.S. in Marketing, Advertising and Public Relations from Stockholm University, and a B.S. and M.S. in Psychology from Havana University. She also holds a Professional Researcher Certification (PRC) at the Expert Level, issued by the Marketing Research Association (MRA), and is fluent in English, Spanish and Swedish.
Michaela is a columnist writer for the Dallas Business Journal on market research and customer insights matters of interest to entrepreneurs and small businesses. She has published articles in Quirks’ Marketing Research Review and MRA’s Alert! Magazine.
She also writes a critically acclaimed blog about market research which has been featured in Quirks’ Marketing Review, Alltop, and the Next Generation Market Research websites.
“Michaela has consistently produced excellent analysis and actionable summaries. She has a strong grasp of both the science of marketing research and the practical needs of executives.”
Paul Ponsford, Market Research Manager at Delta Faucet Company