Check our concept testing webinar. Concept testing is one of the most common types of marketing research many companies do. Unfortunately, they are perceived as “easy to do” and often it is the case that not much thought is put into their design, leading to results that are useless at best or misleading at worst.
In this webinar, we discussed issues related to product and positioning concept testing including:
1. When concept testing is needed
2. The main challenges we face during the development of the concept description
3. Different approaches to concept testing
Check it out!