There is a lot that goes into each step of the process for a typical market research project. We work together with our clients to make the process efficient. We manage expectations, watch for what can go wrong or when the budget can be impacted. At the same time we try to make the process as smooth and enjoyable as possible. It doesn’t have to be boring.
In the journey towards gaining relevant insights, we work with you across 8 main areas related to research design, implementation, and delivery of results.
Define Research Objectives
How the results will be used? What decision will be made based on the data?
How much are the key stakeholders willing to invest in the requested research? There is always a trade-off between research quality, deadline, and cost
Identify Target Audience
Whom are you trying to reach and why? What qualifies someone to take part in the research? How can it be reached?
Develop the Analytical Plan
Based on the decisions that will be made, determine what type of data is needed and expected. Select analysis techniques that help you reach the research objectives
Select Data Collection Method
Objectives, sample, analytical plan & cost have the highest influence on which methods are used. If budget allows it, combine qualitative and quantitative methods
Depending on the data collection method: design surveys, discussion guides, get feedback, program surveys, rent facilities, set up online platforms, recruit participants, procure sample. Test, Test, Test!
Do a soft launch, check preliminary data to catch any issues. Moderate groups and interviews, adapt discussion guide as needed. Monitor fielding
Analyze & Report
Keep the key objectives in mind. Discuss preliminary results with key stakeholders, check if they make sense from a practical stand point. Focus on the story behind the data and how it supports recommendations. Don’t do a data dump. Focus on insights
Relevant Insights focuses on primary market research, using a variety of quantitative and qualitative data collection and analysis techniques depending on the research objectives and target population. These factors also guide the selection of the most appropriate data collection method for a particular study, ranging from online surveys, phone interviews, mail surveys, focus groups, in-depth interviews, mystery shopping to ethnographic research, in English and Spanish.
It’s exploratory and is used when we don’t know what to expect, to define the problem or develop an approach to the problem. It’s also used to go deeper into issues of interest and explore nuances related to the problem at hand.
It’s conclusive in its purpose as it tries to quantify the problem and understand how prevalent it is by looking for projectable results to a larger population.