4 minutes to read. By author Michaela Mora on March 8, 2011 Topics: Business Strategy, Market Research, Market Research Cartoons
The market research trends in 2011 are becoming apparent. The market research field is going through changes driven in part by the advent of new data collection technologies, increased competition in almost any product category, and research clients’ limited resources in terms of budget and staff.
In my opinion, many of these changes are here to stay and will continue to be “hot” trends to consider in years to come.
On the other hand, some practices are bound to die with time as they don’t add values to research users or new affordable research alternatives become available.
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