Three Popular Online Survey Tools – What You Get For Your Money

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Online Survey Tools

 

SurveyMonkey is probably the most known online survey tool among researchers and non-researchers. Since my last post comparing SurveyGizmo, Beacon and Qualtrics, many have requested to include SurveyMonkey’s paid version in a comparison with other popular survey tools. 

 

To compare equivalent options, I chose their Platinum Plan for this comparison, which includes all the features SurveyMonkey has to offer. I kept SurveyGizmo and Qualtrics for this comparison since these also have a large number of users.

 

I also kept the list of features from the prior comparison because these are still some of the most often used features in moderate to advanced survey programming.

 

Since my last post both SurveyGizmo and Qualtrics have continued to improve and both have an impressive list of features, but the price tag for Qualtrics is still high and can only be afforded by large organizations.

 

SurveyGizmo has changed its interface to make it friendlier and continue to be the tool that offers the most value for your money among these three online survey tools.

 

SurveyMonkey has increased is price over the years and its best plan now has a comparable price to SurveyGizmo, however it is still well behind in the basic capabilities it offers.

 

Some of them have not been improved in nearly 10 years. For more on this, check the post “5 Things SurveyMonkey Can’t Do.” 

 

To check on more survey tools, visit our Survey Tool Review Center, which includes evaluations of nearly 20 tools on more than 300 features.

 

 
General Overview SurveyGizmo SurveyMonkey Qualtrics
Number of surveys Unlimited Unlimited Unlimited
Number of questions Unlimited Unlimited Unlimited
Number of responses Unlimited Unlimited Depends on license
Number of email invitations 10,000/survey 20,000/day Depends on license
Multi-page surveys
Account users

1 (More can be added for a fee)

1 Depends on license
Question types 32 15 90+
Graphic survey templates 22 51 55
Real-time reporting
Data exporting
Data deletion Never Never If account is closed
Supports all languages
Price $0 to $1,500/Year $0 to $1,020/Year $5,000+ Depending on # of completes
Question Types SurveyGizmo SurveyMonkey Qualtrics
Textbox – Short text
Textbox – Numeric Format Validation
Textbox – Email Format Validation
Essay – Long text
Multiple text fields
Table of text fields  
Checkbox
Table of checkboxes
Radio button
Table of radio buttons
Bipolar, semantic differential    
Drop-down menu
Tables of dropdown menus
Ranking – Table format  
Ranking – Drag & Drop
Ranking – Top X# of items  
Ranking – Stars  
Constant sum
Continuous sum  
Constant sum table    
Descriptive Text/Image
Image choice (radio button/checkbox)  
Video  
Contact information form  
Date format  
Heatmap  
Image/Text Highlighting    
Image/Text Highlighting    
MaxDiff format    
Card Sorting  
Stack Sorting    
Question/Page timer  
File upload  
Captcha  
Drill down    
Combination of different question types in one table  
Survey Formatting SurveyGizmo SurveyMonkey Qualtrics
Customizable font family
Customizable font size
Customizable font color  
Customizable background colors
Limited to pre-set options
Add/Edit Options in Bulk
Change orientation of labels and options
 
Change position of labels  
Editable Next, Submit, and Close buttons text
Editable Next, Submit, and Close buttons graphic elements (color, size, borders)    
Optional question numbering
Fully Customizable XHTML/CSS templates  
Mobile survey compatible templates  
Can create own CSS templates  
Auto-format as currency, percentage, or a whole number
 
Editable error messages  
Change length, height, and width of textbox or table
Editable survey width  
Editable survey after deployment
Limited
Min and Max options for numerical answers
 
Reorder Questions
Randomize the answers
Select which answers to randomize
 
Randomize columns in a table/matrix question
   
Randomize questions within a page
 
Randomize pages
 
Set how many checkboxes someone can check
Optional survey tool’s logo
Depends on license
Add your own logo /White label
Create max word size
Separate answer titles and reporting values
 
Question grouping in blocks
   
Logic SurveyGizmo SurveyMonkey Qualtrics
Question-based skip logic
Page-based skip logic
Skip logic based on hidden variables
 
Unconditional skip logic
 
Show and hide questions based on logic
 
Question trigger on the same page
 
Pipe answer titles or reporting values from a question into another
Repeat questions based on answers to previous questions
 
Repeat pages based on answers to previous questions
 
Add values from a URL variable as question options
 
Add custom script / Javascript
 
Quiz score with tally
 
Quiz score with pass/fail
 
Make questions required
Make the questions soft-required
 
Random assignment of respondents to different paths/cells/blocks
 
Quota-based logic
 
Loops
   
Report Creation Options SurveyGizmo SurveyMonkey Qualtrics
Real-time online report
Crosstabs Counts, Percentages, Means Counts, Percentages Counts, Percentages, Means
Statistical Testing     Chi-Square, T-Test, Test of Proportions
Graphing – Use a bar graph, pie chart or spreadsheet to view answers
Export data to Excel, CSV
Export data to SPSS
Browse all responses individually
Can change titles and internal report values
 
Clear all responses
Share results with others via a link with or without a password
Share results with all respondents
Add a sharing/bookmarking button    
Export report to PDF
Export report to Word  
Export report to Excel
Export report to E-mail  
Export report to Power Point    
Survey Deployment SurveyGizmo SurveyMonkey Qualtrics
Generate test data  
Send email using survey tool
Send reminders using survey tool
Set a cutoff date and time
Set maximum response count
Enable IP blocking
Redirect browser
Link to panel providers
Linked to own panel
Pass data through survey link
Add a unique survey identifier to each link
Embed surveys into a Webpage
Embed surveys using an iFrame
Collect data in offline mode    
Collect data in Kiosk mode  
Convert link into QR code  
JavaScript option embed surveys using JavaScript
   
Question-based quotas
Close survey based on total quota
Save and Continue  
Other Survey Options SurveyGizmo SurveyMonkey Qualtrics
Recode values of answer options
 
Pipe in values from answered questions into later questions’ answers
Pipe in values from answered questions into later questions’ text
Upload images to internal library
Embed images and media via external link
Prevent search engines from indexing survey
 
Thank You page
Add a “Close” button to Thank You page  
Back Button Optional  
Progress Bar Optional
Create hidden variables  
Compliance with Section 508 guidelines of the Rehabilitation Act
Export survey to PDF  
Export survey to Word  
Import SurveyMonkey surveys    
Create mobile-compatible surveys  
Import data from other data sources    
Polls SurveyGizmo SurveyMonkey Qualtrics
Poll Types Single choice, Image Choice, Ranking   Single choice, Multiple Choice
Poll result sharing  
Vote protection By IP address, by cookies, or none   On/Off
Poll Widget sizing  
3rd Party Integration SurveyGizmo SurveyMonkey Qualtrics
Open API access Available for certain accounts
Facebook integration
Twitter integration
MailChimp integration    
Salesforce.com integration
Via Clicktools
iModerate integration    
ClickTale integration    
ExactTarget Surveys integration    
Freshbooks Surveys integration    
Jive Surveys integration    
Eventbrite integration  
GoDaddy integration    
Twilio SMS integration    
Cint Panel integration    
WhatUsersDo Testing integration    
Support SurveyGizmo SurveyMonkey Qualtrics
Support via email
Support via phone
Support – FAQ, Tutorials

 

Price and features are common criteria used to decide which online survey tool to use but I find the relationship between both criteria most useful, unless you are looking for specific capabilities.

 

SurveyMonkey doesn’t live up to its higher price when compared to SurveyGizmo. The latter doesn’t have certain features offered by Qualtrics, but it has a very reasonable price for the large number of relevant features it offers.

 

As I said before, no online survey tool is perfect. All have quirks when you get into the details. The decision to use one or the other should be based on how well they meet the needs of the project you are working on and what the budget is.

 

To check on more survey tools, visit our Survey Tool Review Center, which includes evaluations of nearly 20 tools on approximately 300 attributes.

Comments Comments

John Spady Posted: January 31, 2014

I’m happy to say that SurveyGizmo has been able to import data from external sources for some gem now. Give it another look and ask support about their external “keypunch” import features.

Ryan Posted: September 23, 2014

I use Qualtrics and it has had the Captcha question type for a long time. You have it as not being available.

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