10 minutes to read. By author Michaela Mora on September 23, 2013 Topics: Market Research, Online Survey Tools, Survey Design
Online survey tools are here to stay. Selecting the right survey tool for your business to avoid overpaying for features you will never use is getting difficult. Here is a review of three popular online survey tools.
SurveyMonkey is probably the most known online survey tool among researchers and non-researchers. After the post comparing SurveyGizmo, Beacon and Qualtrics, many requested a review of SurveyMonkey’s paid version in a comparison with other popular survey tools.
To compare equivalent options, I chose their Premium personal for this comparison, which includes all the features SurveyMonkey has to offer. I kept Alchemer (formerly SurveyGizmo) and Qualtrics for this comparison since these also have a large number of users.
I also kept the list of features from the prior comparison because these are still some of the most often used features in moderate to advanced survey programming.
Since my last post, both Alchemer and Qualtrics have continued to improve and both have an impressive list of features, but the price tag for Qualtrics is still high and can only be afforded by large organizations.
Alchemer has changed its interface to make it friendlier and continues to be the tool that offers the most value for your money among these three online survey tools.
SurveyMonkey has increased its price over the years and its best plan now has a comparable price to Alchemer, however, it is still well behind in the basic capabilities it offers.
Some of them have not been improved in nearly 10 years. For more on this, check the post “5 Things SurveyMonkey Can’t Do.”
To check on more survey tools, visit our Survey Tool Review Center, which includes evaluations of nearly 20 tools on more than 300 features.
1 (More can be added for a fee)
*Prices are based on individual/personal plans. Both tools have business plans with different price tiers. Last updated in December 2020.
Price and features are common criteria used to decide which online survey tool to use but I find the relationship between both criteria most useful unless you are looking for specific capabilities. SurveyMonkey doesn’t live up to its higher price when compared to Alchemer (formerly SurveyGizmo). The latter doesn’t have certain features offered by Qualtrics, but it has a very reasonable price for the large number of relevant features it offers.
As I said before, no online survey tool is perfect. All have quirks when you get into the details. The decision to use one or the other should be based on how well they meet the needs of the project you are working on and what the budget is.
To check on more survey tools, visit our Survey Tool Review Center, which includes evaluations of nearly 20 tools on approximately 300 attributes.
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