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Customer Acquisition & Retention

Market research should support decisions related to customer acquisition and retention goals. After all, businesses are either working to acquire or retain customers, or both.

If you plan to put aside money for market research this year, think very carefully about how you will use research results in your business decisions.

I meet many business owners interested in market research. However, some have only a vague idea of how they will use the resulting data. Then, they are disappointed when they don’t get the insights they ultimately need.

The solution is to…

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2016 Presidential Election Results

The accuracy of election polls has been under fire for quite some time, but more so during the 2016 presidential election. Results from election polls were part of our daily news diet during this period.

Many institutions, from universities to media outlets, jumped on the polling wagon. However, made it very difficult to decide in which one to believe.

Mentions of results from election polls usually included information about sample size and margin of error. Nonetheless, that’s not enough to evaluate their quality.

Comparing election polls is nearly impossib…

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