More and more companies have started paying attention to user experience (UX). This is often associated with the experience using websites, apps, or at physical stores. At times, user experience is reduced to usability issues, but it goes beyond that.
Where is the User Experience Happening
The fact is that user experience happens every time a customer interacts with a product or service while:
Choosing the product/serviceAcquiring the product/serviceLearning to use the product/serviceUsing the product/serviceFixing the product/service, if applicableUpgrading t…