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Digital Ethnography

If you want to implement agile product development, digital ethnography may be one of the research methods you need to understand how customers use your product in real circumstances.

Beyond UX research, we can use this approach to gather insights needed in the exploratory phase that often precedes many of the quantitative research we do related to new product development, pricing research, and market segmentation.

Traditional Ethnography Vs. Digital Ethnography

Traditional ethnography is based on in-person observation of the users in their natural environment, but…

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Agile Product Development

Almost 20 years after the Agile Manifesto was signed, many companies think of agile product development mainly as a fast and cheap process.

Since 2001, when the Agile Manifesto a group of software developers wrote it, the term was picked to represent a philosophical framework based on 12 principles to drive product development.

Finding a single word to summarize a complex process is a challenging task. Language evolves and the intended meaning can be lost. “Agile” seems to be suffering that fate in the product development realm.

In a recent presentation at t…

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