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CONSUMER FACTS

Nearly 80% of Hispanics celebrate US national holidays, with Cubans and Puerto Ricans topping the list. These two groups represent a small percentage of the population, but even those of Mexican heritage, the largest Hispanic group in the US, are not too far behind in joining the festivities.
Not surprisingly, acculturation levels introduce variations in these numbers. While 99% of the most acculturated say they often celebrate US national holidays, only 33% of the least acculturated do so. There is still a large group in between that embraces the celebrations. It seems that…

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CONSUMER FACTS

 
A recent visit to the Chocolate Conference 2010 in Addison, TX organized by DallasChocolate.org, I had the pleasure to taste Amano chocolates, and listen to a presentation about chocolate making by Amano Artisan Chocolate’s founder Art Pollard.
 
His commitment to quality and passion for fine chocolate has made his creations winners of many awards (31 to be exact). A self-proclaimed foodie with a background in Physics and experience in building machines he set out to build his own chocolate making machines and the results are amazing. The brand name itself…

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CONSUMER FACTS
 
T-Mobile’s efforts to reach the Hispanic market seems to be paying off. One out of four T-Mobile subscribers is of Hispanic origin, according to the latest data from Experian Simmons. By contrast, the leading telecom companies, AT&T and Verizon don’t seem to have a strong hold among Hispanics.
 
After analyzing data for the past two years, Experian Simmons recently confirmed that T-Mobile’s market share has remained unchanged with 9.6%  of subscribers as of May, 2010, while AT&T and Verizon claim more than twice the number of subscribers wit…

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CONSUMER FACTS

The World Cup in South Africa is getting American soccer fans excited. There are already about 19 million people who have played soccer in the last 12 months. The latest data from Experian Simmmons show that a similar number of people played soccer and American football in the last 12 months.
Hispanics show the highest participation not only in soccer, but also in basketball and American football.

To learn why Americans call it soccer check:

Football Or Soccer? What’s In A Name?
Why Do Americans Call It Soccer?

To learn more about our consumer data service visit…

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CONSUMER FACTS
According to the latest data from Experian Simmmons, only nearly 20% reclyce used batteries. This may be indicatitce of either lower awareness of how harmful batteries can be to the environment or that it is very inconvenient to recycle them.
The most often recycled items are:

Newspapers
Plastic beverage containers
Glass beverage containers
Metal beverage containers

To learn more about our consumer data service visit Consumer Shopping Behavior Insights. To request consumer shopping behavior data and insights don’t hesitate to contact…

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