Online qualitative research has proved to be a powerful approach to collect good qualitative data. Overall, qualitative research, done well, can provide deep insights into many issues. In contrast, those who resist it argue that it is slow, difficult, and subjective.
At the recent MRA Insight & Strategy Conference, Jim Bryson, CEO at 20|20 Research, discussed how to speed up qualitative research projects, make them easier, and more objective.
Making Qualitative Research Faster
Traditionally, qualitative research projects take 6 to 8 weeks from the bidding…