There is no such thing as faster, cheaper, and better market research. It is an illusion, and it is dangerous.
However, it is the reasoning behind bringing all research inside a company with a team of one researcher and no help from outside research vendors.
Faster, cheaper, and better is also the ultimate sales pitch for new technologies and tools entering the market research industry.
Cheaper & Better Insights?
Bringing Research Inside
Cost saving is often the most significant driver behind companies’ decision to bring all market…