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Almost 20 years after the Agile Manifesto was signed, many companies think of agile product development mainly as a fast and cheap process.

Since 2001, when the Agile Manifesto a group of software developers wrote it, the term was picked to represent a philosophical framework based on 12 principles to drive product development.

Finding a single word to summarize a complex process is a challenging task. Language evolves and the intended meaning can be lost. “Agile” seems to be suffering that fate in the product development realm.

In a recent presentation at t…

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Welcome to our Concept Testing Webinar!

 

Concept testing is one of the most common types of market research many companies do. Unfortunately, sometimes no much thought is put into the concept design for testing purposes.

 

Lack of a clear process to develop good concepts to avoid confusion between product features and benefits or between product and positioning concepts often leads to results that are useless at best or misleading at worst.

 

To clarify things up, our friends at SurveyGizmo, invited us to discuss issues related to product and positioning…

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