|  Posted: by

If you want your startup to succeed you need a market research plan. The most common reason for failed startups is the lack of need for their product and services. This goes hand-in-hand with the failure to do the right type of market research.

Having the right research on hand will help you be efficient with your resources, time and also attract investors if you need so.

Where to Start?

If you think you have a new product/service idea, inspired by anecdotal observation (e.g. personal experience of your own, family, friends, co-workers, general news) and you have not…

Read entire entry »

 |  Posted: by

Choice overload is a problem not only for users but also for investment decisions in product features that product managers, engineers, and designers have to make.

Providing too many product features requires greater mental effort from users, also called choice overload. When users get overwhelmed by too many choices, they tend to either:

Use heuristics, fixing on a couple of features that matter to them and ignoring the rest, which may lead to buyer’s regret; orEngage in an exhaustive analysis of the pros and cons that lead to analysis paralysis, and often no choice at…

Read entire entry »

 |  Posted: by

If you want to implement agile product development, digital ethnography may be one of the research methods you need to understand how customers use your product in real circumstances.

Beyond UX research, we can use this approach to gather insights needed in the exploratory phase that often precedes many of the quantitative research we do related to new product development, pricing research, and market segmentation.

Traditional Ethnography Vs. Digital Ethnography

Traditional ethnography is based on in-person observation of the users in their natural environment, but…

Read entire entry »