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https://youtu.be/yZOu786g9Wo?t=1
MR Realities Podcast

I had the honor to be a guest on the MR Realities Podcast to discuss UX topics with Kevin Gray and Dave McCaughan, two well-know veterans in the research and marketing fields. Give it a listen (34 minutes) or read the transcript below.

00:00:00 – Dave McCaughan

Hello and welcome back to MR Realities. Market Research Realities is a podcast that my good friend, Kevin Gray, up in Tokyo, and I, David McCaughan here in steamy Bangkok, put together where we talk to some of the world’s leading experts in market research,…

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If you want to implement agile product development, digital ethnography may be one of the research methods you need to understand how customers use your product in real circumstances.

Beyond UX research, we can use this approach to gather insights needed in the exploratory phase that often precedes many of the quantitative research we do related to new product development, pricing research, and market segmentation.

Traditional Ethnography Vs. Digital Ethnography

Traditional ethnography is based on in-person observation of the users in their natural environment, but…

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