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Survey researchers have been debating and researching whether to use dichotomous grid questions (dual-column grid format) or multi-response questions for a while. Both are common survey question types together with rating scales.

 

Acquiescence Bias

 

The driver behind this effort is the search for ways to minimize respondent acquiescence bias. This is the tendency to positively agree with all questions or statements in a survey.

 

Multi-response questions, in which the respondents are asked to select all the options that apply, is a common question format…

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I work hard to minimize memory errors in surveys to gather quality data. Surveys often ask questions about past behaviors, but it is a challenge to do it right.
 
We assume that respondents can give an accurate account of what they did, how often they did it or how much time, energy and money they spent doing it.
 
Unfortunately, our memory fails more than we want to admit. Respondents, often and unintentionally, make memory errors in surveys which lead to over- or understatements of their actions.
 
Factors Affecting Memory in Surveys
 
Some of t…

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