Articles & Videos

Decision-makers often don't have a clear idea of the real problem that should be researched. A problem audit can help clarify the business problem and translate it into a research problem in order to select a fit-for-purpose approach.

The market research process requires decisions related to budget, target sample, development of data collection tools, fielding, analysis, and reporting. Here is a check list to make the process easier.

The time for outsourcing research is often connected to opportunity cost, research team's skills, and internal credibility.

Michaela Mora talks about her research career and issues in the market research industry on the Data Stories: Leaders at Work podcast.

Although in-house market research and UX research can lead to faster and sometimes cheaper research results, research vendors can support internal research teams by adding extra time, quality, innovation, validation, neutrality, and credibility to the research teams.

Market research vendors and clients should be partners in the effort to provide quality insights. Research vendors can provide specific expertise and an objective perspective. Research buyers bring knowledge about their business and content in which the insights are needed.

The practice of making business decisions based on "gut-feeling" is wide-spread. Unfortunately, businesses that use this approach are often unaware of their biases and of how market research and evidence-based insights can support better business decisions.

10 pieces of advice on how to do and use market research.

Experience, customer service, and empathy from the vendor are key attributes in a market research vendor that can benefit clients the most and help corporate insights groups to do a great job

This article discusses how ESPN implements and value market research by putting insights at the center, looking forward, and using hybrid approaches.

More clients are asking for the data behind recommended marketing strategies when it is time for the advertising agency pitch.

Research results showing the topics of interests and challenges buyers of market research faced in 2011.

Customers CAN tell you what they want; you just have to know how to ask and what to ask. Not asking them is simply bad research advice.

The selection of the most appropriate type of market research should be based on the particular business issue that is being considered: awareness, targeting, acquisition, or retention.

To connect with their customers, businesses should use customer insights from market research to understand customers' behaviors, experiences, knowledge, and emotions and have a clear idea of how to position their products and services.

Not all new product ideas are good business ideas. Before deciding whether to launch a new enterprise, business owners need to find out whether there is a market for their product or service.