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If you want your startup to succeed you need a market research plan. The most common reason for failed startups is the lack of need for their product and services. This goes hand-in-hand with the failure to do the right type of market research.

Having the right research on hand will help you be efficient with your resources, time and also attract investors if you need so.

Where to Start?

If you think you have a new product/service idea, inspired by anecdotal observation (e.g. personal experience of your own, family, friends, co-workers, general news) and you have not…

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