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Good website navigation is a basic requirement for any website. In the 2016 study about online shopping from Big Commerce asked about what factors influence shoppers to buy online.

Not surprisingly, the first one was price (87%). After price, the other 6 factors influencing purchase decisions are related to different aspects of the service or the product/brand:

Shipping cost (87%)Product variety (71%)Discount offers (71%)Trustworthy reviews (68%)Return policy (68%)Brand reputation (67%)

Navigation Experience

Once these key aspects of the service are considered,…

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UX research methods are becoming popular as more companies try to provide a good user experience to their customers. Many are realizing this is not limited to improving a website or app usability.

User Experience Design Process

Designing a good user experience requires a user-centric iterative process. This can be represented as a continuous loop of four key phases  and that always comes back to the user:

Assessment: Understand what users are doing, what their needs are, and what problems they faceDesign: Develop ideas of how to deliver a solution to t…

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More and more companies have started paying attention to user experience (UX). This is often associated with the experience using websites, apps, or at physical stores. At times, user experience is reduced to usability issues, but it goes beyond that.

Where is the User Experience Happening

The fact is that user experience happens every time a customer interacts with a product or service while:

Choosing the product/serviceAcquiring the product/serviceLearning to use the product/serviceUsing the product/serviceFixing the product/service, if applicableUpgrading t…

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Many B2B websites fail at their primary objective: To help B2B buyers do their job; buying, that is. They forget that B2B buyers are also consumers who are increasingly making purchases online. This affects their expectations of how any website, including B2B websites, is supposed to work.

Moreover, many B2B sites are purposely vague or use self-aggrandizing jargon to entice potential buyers to call. The problem is that B2B buyers are busy people. They don’t want to waste time hearing a sales pitch unless they think you have something they want.

Consequently, B2B websites…

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