Conjoint Analysis And Realism In Price Research

February 9, 2011 | Posted: by Michaela Mora

Conjoint Analysis allows us to conduct more realistic price research. Consider it whenever possible.

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Making The Case Against The Van Westerndorp Price Sensitivity Meter

January 31, 2011 | Posted: by Michaela Mora

If you want to use the Van Westerndorp Price Sensitivity Meter, think again. Read Why.

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